Reed Hastings

We're in the business of pleasing customers, not pleasing Wall Street.

The amount of content we have is irrelevant. What matters is how much joy we're generating.

We want to be a global internet TV network.

We're focused on delighting our members, not optimizing for profit.

The biggest risk is not taking any risk.

Our culture is more like a professional sports team than a family.

We want people to bet the farm.

The internet is a giant experiment that's only just begun.

We're not trying to win an Emmy. We're trying to win the hearts and minds of our members.

We're trying to figure out what's next, and we're willing to make mistakes to get there.

The future of television is internet television.

We're not in the business of just delivering movies, we're in the business of delivering happiness.

Our competitors are not just HBO and Amazon, but also sleep.

We're not trying to be everything to everyone. We're trying to be something special to some people.

Innovation is not about doing something new, it's about doing something better.

We want to be the best storytellers in the world.

The internet is democratizing content creation and distribution.

We're in the golden age of television, and we're helping to create it.

The future of entertainment is about choice and control.

We're building a global entertainment brand.