"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for…"

"If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete."

"The supreme art of war is to subdue the enemy without fighting."

"If the enemy is in the habit of using spies, send your own to deceive them."

"Hold out baits to entice the enemy. Feign disorder, and crush him."