"The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone."

"The environment not only goads or releases, it selects."

"The concept of 'mind' is a verbal invention, an explanatory fiction."

"I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is."

"The technology of behavior is a promise, not a threat."