"There are two kinds of companies: those that work to try to charge more and those that work to try to charge less. We will be the second."

"I think it's important to be very transparent. You have to be open and honest with your customers and your employees."

"The most important thing is to be customer-focused. If you're customer-focused, you'll be successful."

"It's not an experiment if you know it's going to work."

"I believe you have to be willing to be misunderstood if you're going to innovate."