You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Apple co-founder
Discussing his approach to product development and market research.
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"I mean, how many people do you know who are 35 who have been through as much stuff as I have?"
Humorous"The minute you understand that you can poke life and if you push in one thing something will pop out the other side, that you can change it, you can mold it. That's maybe the most important thing. It'…"
Controversial"I will always be connected to Apple. I hope that through my work, I will always be connected to the world."
Humorous"It's really simple. We're going to make a phone that's better than anything else out there."
Humorous"A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things."
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