I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
Apple co-founder
Discussing focus and strategic decision-making.
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"I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance."
Controversial"I'm a firm believer that if you've got a great idea, you should pursue it with all your heart and soul."
Controversial"We don't get a chance to do that many things, and every one should be really excellent. Because this is our life."
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