You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
Apple co-founder
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"We've got to make sure that we're doing the right thing for the customer. And if we're not doing the right thing for the customer, then we're not doing the right thing for Apple."
Controversial"We've got to make the small things count. We've got to make them sing."
Humorous"You have to be a little crazy to do this. You have to be a little crazy to build a computer company."
Controversial"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."
Controversial"The minute you understand that you can poke life and if you push in one thing something will pop out the other side, that you can change it, you can mold it. That's maybe the most important thing. It'…"
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