"You must get the public excited, and then give them something to talk about."

"I don't believe in duping the public, but I believe in first attracting and then pleasing them."

"The cheapest of all things is to be mean and stingy."

"I have always believed that the best way to serve God is to serve mankind."

"The public is more easily humbugged than ever before, because it is so anxious to be humbugged."