"If you have more than one reason to do something (choose a doctor or veterinarian, hire a gardener or an employee, marry a person, go on a trip), just don't do it. Obvious decisions (robust to error) …"

"The way people reveal unconsciously that an action would be in their best interest is by telling you that it is 'in *your* best interest'."

"The most reliable way to tell if someone is stupid is if they're an academic who's successful in their field."

"I want you to write down that I started wearing them [Steve Jobs turtlenecks] before he did. I want that to be known."

"My dream—the solution—is that we would have a National Entrepreneur Day, with the following message: Most of you will fail, disrespected, impoverished, but we are grateful for the risks you are taking…"