"It's the most powerful computer ever built. It's the best computer ever built. It's the most fun computer ever built."

"I think the things that people are most passionate about are the things that they love. And if you love what you do, you'll be good at it."

"I think the mobile phone business is going to be the next big wave. And we're working on some things that we think are going to be pretty revolutionary."

"The people who are crazy enough to think they can change the world are the ones who do."

"We've got to make sure that we're doing the right thing for the customer. And if we're not doing the right thing for the customer, then we're not doing the right thing for Apple."