"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament."

"I think that the Macintosh was one of the most significant things that ever happened in the history of computers."

"We've got to make sure that we're doing the right thing for the customer. And if we're not doing the right thing for the customer, then we're not doing the right thing for Apple."

"I think that if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next."

"We just want to make great products."