"Everything you've ever done in your life is shit, so why don't you come work for me?"

"We're here to put a dent in the universe. Otherwise, why even be here?"

"It's like, you know, we're building a car, and you go to the customer and say, 'What do you want?' And they say, 'I want a faster car.' And you say, 'Okay, I'll put a bigger engine in it.' And you put…"

"We’re not going to be able to make money on this. We’re going to be able to make money on the next thing, and the next thing, and the next thing. That’s how we’re going to do it."

"We've got to make sure that we're doing the right thing for the customer. And if we're not doing the right thing for the customer, then we're not doing the right thing for Apple."