"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."

"We wake up every morning and say, 'How can we delight our customers?'"

"I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competitors, but of our customers."

"If you can't tolerate critics, don't do anything new or interesting."

"We are going to make long-term bets, and some of them won't pay off. But the ones that do will be big."