"The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone."

"The world is not a place for self-expression, but for self-control."

"We can't have a science of behavior if we insist that behavior is not determined."

"The way to build a better world is not to create better people, but to create better environments."

"A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment."