Engage people with what they expect; it is what they are able to discern and what is to their advantage.
The Art of War
The Art of War, Chapter 5, Energy (paraphrased, essence retained)
c. 5th century BC
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Cross Reference
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"If you are strong, appear weak. If you are weak, appear strong."
Humorous"In the practical art of war, the best thing of all is to take the enemy’s country whole and intact; to shatter and destroy it is not so good."
Strange & Unusual"To remain at rest when the enemy is in movement, this is the art of war."
Controversial"There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever be seen. There are not more than five musical notes (C, D, E,…"
Shocking"It is only the enlightened ruler and the wise general who will use the highest intellect of the army for the purposes of spying, and thereby they achieve great results."
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