"The future of mankind depends on the application of behavioral science."

"The science of behavior is not interested in what goes on inside the organism, but in what the organism does."

"The only way to save the world is to change the way we behave."

"A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment."

"What is love except another name for the use of positive reinforcement? Or vice versa."