"We’re not going to be able to make money on this. We’re going to be able to make money on the next thing, and the next thing, and the next thing. That’s how we’re going to do it."

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions dro…"

"We're trying to build a company that will last forever."

"I mean, some people say, 'Oh, God, if [Steve Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn’t be a lot of fun, but there are some really capable people at Ap…"

"I'm a firm believer that if you've got a great idea, you should pursue it with all your heart and soul."