"There are two kinds of companies: those that work to try to charge more and those that work to try to charge less. We will be the second."

"We are still in Day 1. The internet is still in its early stages."

"I think that the most important thing is to be willing to be misunderstood."

"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."

"If you double the number of experiments you do per year, you're going to double your inventiveness."