"Not at all, my ardent and inquiring friends, there is a scientific humbug just as large as any other. We have all heard of the Moon Hoax. Do none of you remember the Hydrarchos Sillimannii, that awful…"

"The bigger the humbug, the better the people will like it."

"I am not rich enough to be mean."

"A little reflection will show that humbug is an astonishingly wide-spread phenomenon — in fact almost universal."

"I have found that the public will pay for what they like, and they will like what they are told to like."