"The skillful employer of men will employ the wise man, the brave man, the covetous man, and the stupid man."

"All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when…"

"Engage people with what they expect; it is what they are able to discern and what is to their advantage."

"The general who is skilled in defense hides in the most secret recesses of the earth; he who is skilled in attack flashes forth from the topmost heights of heaven."

"Avoid what is strong, and strike at what is weak."