"We are going to make long-term bets, and some of them won't pay off. But the ones that do will be big."

"I believe that the customer is always right. And if they're not, it's our job to make them right."

"We’ve had a lot of failures at Amazon over the years, but we’ve never regretted trying any of them."

"I believe in the power of invention."

"Complaining is not a strategy. We have to work with the world as we find it, not as we would like it to be."