"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."

"Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful… that's what matters to me."

"It's more fun to be a pirate than to join the navy."

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."

"We've got to make the small things count. We've got to make them sing."