"I think I've always been a pretty good marketer."

"I always tried to be a good human being."

"If you want to understand how to run a business, watch a dog chase a rabbit."

"He would rather be out with the folks doing the real work of retail than sit around in meeting in the home office."

"Walton also had an allergy for bureaucracy. He wanted to reduce the number of layers in the company, from chairman to the store associates."