"People think focus means saying yes to the thing you've got to focus on. But that's not what it means. It means saying no to the hundred other good ideas that there are. You have to pick carefully."

"It's really simple. We're going to make a phone that's better than anything else out there."

"I think it’s possible for ordinary people to choose to be extraordinary."

"I think we're going to see a lot of really interesting things happen in the next 10 years."

"It's more fun to be a pirate than to join the navy."